The story of a true love.
“BPrime's is the story of a true love that has lasted for generations, amidst lightness, emotions, and great passion, for the fulfillment of an endless dream”.
The Brand
BPrime is a company project that brings the values of "Made in Italy" and the profound values of a family that has been creating style for two generations to the world.
Today Bprime is a brand of casual-chic bags, made with innovative materials, in full compliance with environmental sustainability criteria. The simple design, with clean and essential lines, is combined with an exuberant color palette to interpret the soul of every woman, offering them a breath of joy and enthusiasm in the frantic pace of daily life.
Three-dimensional and non-deformable models, made with an innovative fabric, manually "scissor-cut", inspired by nature and shaped by technology through a delicate thermoforming process, which allows the material to be forged without any seams, giving it the characteristic 3D effect.
Thermoforming, exclusively Italian craftsmanship and sustainability are the differentiating elements that make our bags extraordinarily unique.
The founder
“I was born into a family built on pure values: caring for one another, having faith and working hard.
As a child I remember watching, spellbound, as my father designed shoes, and the strong pull I felt towards the bags my mother made.
I loved following her through every stage of her work, when she bought the leathers and fabrics and when she had them crafted into her bags.
I still remember that scent of leather I loved so much, which even today takes me back to those memories.
Bags: objects that fascinated me, that I would hold in my hands to look at, open and explore. I still remember my mother's proud expression when I said: “This one's beautiful, Mum”. It was a child's judgement, but it carried all of a son's love and a mother's joy. Yes, a fascination that, over the years, turned into a great passion.
To do my job you need to know what you are doing and where you want to go, and you don't learn that in a day.
Years of work and sacrifice, where creativity, passion, hopes and expectations came together, sometimes just as experience, other times as great satisfaction!
I would sum up my work in one phrase: passion to create emotion!
I create my bags knowing that I am not making simple objects to wear, but above all creations to live.”
Luca Baracco, creator and founder of BPRIME, has worked in fashion for over 25 years, driven by a passion for high-quality artisan products handed down by his parents, makers of shoes and bags.
Our values
We are bearers of aesthetic values such as beauty, happiness, and lightness that blend with our deeper values, in particular respect for people, for the environment, and for everything that is life on this Earth.
Our ambition is to think that those who choose one of our bags can represent these values of ours, identifying with a lifestyle that we like to define as a “Sustainable Lifestyle”.
We believe that the union between the value of the craftsmanship of our bags and the sustainable soul that permeates them can represent a symbol of a better future, dedicated to beauty.
Color, design and lightness
Color, an expression of joy
Every shade of color is a concentrate of pure emotion, an expression of joy for women who live, love, and work. We choose our colors to meet their needs during the busiest days, imagining a light life for them, rich in those moments of social life where color is the protagonist, capable of expressing the spirit of the times and bestowing energy and life.
Lightness of spirit
“Lightness is our inspiration, our material, our form, elegant as a sculpture. Lightness is our approach to the day, to be painted on a white canvas with shades of color.”
Lightness is Bprime.
Design
“We believe in design and in forms of beauty understood as a value. Geometry for us is art; it is the vein of a leaf and the harmony of a flower. Nature inspires us infinitely.”
We believe that our primary responsibility is to offer design as an accessible value, and for this reason, we base our production on criteria of quality, competence, and precision. BPrime design is an essential value: a bag can evoke emotions, making a woman happy, unique, and above all, seductive.
Product and materials
“We study and craft every single piece with great attention, with the desire that the women who choose us may find a unique treasure in BPrime, just like themselves.”
We have always been committed to the research of exclusive materials that give the product true content of quality and identity.
A distinctive feature of our bags is the innovative fabric which, thanks to a specific processing method, thermoforming, allows us to give the surface of the fabric a geometric and three-dimensional appearance, without any seams, with properties of extreme softness, lightness, and resistance.
The geometric print that characterizes our pattern replicates the square infinitely, becoming our symbol.
The fabrics range from Lycra, both shiny and matte, to velvet, up to the latest novelty, a fiber derived from the recycling of post-consumer plastic.
These various types of fabric, all exclusively made in the characteristic and distinctive Bprime 3D print, are developed in an extraordinary range of colors, which across the entire collection exceeds 500 different combinations.
All this makes BPrime an extraordinarily versatile and exclusive project, to satisfy every woman in the most demanding of outfits.
Craftsmanship and Made in Italy
All the materials used in our products come from the Italian supply chain.
Our bags are hand-cut with scissors, piece by piece, without the use of machinery; they are then crafted by skilled artisans who have passed down their art for generations in Veneto, a land of tradition and Italian excellence.
We believe that, especially in a historical period like this, where the procurement of raw materials has become very complicated and, above all, costly, it is very important to make people understand, and above all appreciate, the great value of "Made in Italy".
For us, the true Italian nature of our products is an intrinsic value that is too important, and for this reason, we communicate it with great pride and satisfaction.
Sustainability and innovation
We have embarked on a journey that is leading us to make constant progress in selecting the best eco-sustainable materials, sourced from bio-derived raw materials, combined with innovative production technologies.
For Bprime, however, the concept of sustainability goes beyond research, extending to a broader vision that interprets life with an approach focused on greater attention and respect for the people and the environment around us.
Towards a better future
While on one hand the company is rooted in the origins of its founder’s family, tied to the quality and craftsmanship of its products, on the other it looks to the future, embracing the challenge of sustainability combined with innovation and technology.
Past and future intersect in a broader vision of an approach to life, founded on conscious respect for everything that surrounds us.
This philosophy in Bprime’s DNA is not limited to the product alone but, through it, seeks to identify itself as a lifestyle that reflects the personality of those who choose to own it.
In Bprime’s future, therefore, is a “way of life” that unites a green soul with design, quality, technology, and innovation.